Research Twenty - 20

A world o f questions: Tanveer started a small grocery store in the year 2004 after his father passed away. The store initially supported his family. In 2008, Tanveer got admitted into MBA through a distance education program and started to expand the store. He introduced many competitive features such as selling branded items, home deliveries, phone orders, etc., and made his store one of the prominent stores in the region. Now, he sees his customers are visiting malls like Total, Big Bazaar, Star Bazaar, etc., and they seem to like shopping there inspite of all the products and services offered by him. These outlets are not only big, but also offer lower prices and decent quality. Tanveer now wants to do something by which he can retain his customers. He has a few questions in mind. Why do customers run behind malls? What is it that his shop lacks that the malls offer? Can he really compete with the malls? Will reducing the prices of groceries sold in his ...