Research Twenty - 20

Biased Views - A Fundamental Nature of Human Knowledge Tanveer went home tired that day. It was the beginning of the month and he had to work with his staff to ship the orders he got. While on his way home, he met Karunakaran, his best friend. They sat down in Mochazilla and over a large Italian Coffee, Tanveer laid down his business situation. Karunakaran said: People visit these malls not only because they get good prices on groceries, but also because they get a lot of other things as well. People go to Mantri Square. They can shop for groceries, eat out with family, watch a movie and come back home late in the night. They spend a day there. You cannot offer what a mall can offer. Frankly, I think now is the time for you to start something different. Maybe you should close the shop. Tanveer was a little disappointed at this answer. Now back at home, his disappointment was noticed by his mother. She asked him what the matter was. Tanveer shared his dilemma and what his

A world o f questions: Tanveer started a small grocery store in the year 2004 after his father passed away. The store initially supported his family. In 2008, Tanveer got admitted into MBA through a distance education program and started to expand the store. He introduced many competitive features such as selling branded items, home deliveries, phone orders, etc., and made his store one of the prominent stores in the region. Now, he sees his customers are visiting malls like Total, Big Bazaar, Star Bazaar, etc., and they seem to like shopping there inspite of all the products and services offered by him. These outlets are not only big, but also offer lower prices and decent quality. Tanveer now wants to do something by which he can retain his customers. He has a few questions in mind. Why do customers run behind malls? What is it that his shop lacks that the malls offer? Can he really compete with the malls? Will reducing the prices of groceries sold in his